Amazon pricing options: Differences between Lowest Prime Offer and Only Prime Buy Box Offer. : Sku Grid

Q: What are the differences between the Lowest Prime Offer and Only Prime Buy Box Offer options?

Lowest Prime Seller would be looking at all available offers on that ASIN for the lowest priced offer that displays the "Prime" logo. Whether that is amazon fulfilled prime or 3rd party merchant + prime. It doesn't have to be in the buy box to be used. All others are excluded. Add on Items are also excluded as they don't ship via prime.
Only Prime Buy Box offer, first looks at the buy box and if the seller in the buy box displays the prime logo, that will be the offer that is used. All others are excluded.

Amazon pricing options: Differences between Lowest Prime Offer and Only Prime Buy Box Offer. Print